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WOMEN LIKE KSFI; MEN PICK KSOP

SHARE WOMEN LIKE KSFI; MEN PICK KSOP

Women are different than men in many ways, and you can add radio station listening preferences to that list. While KSOP (FM-104.3/-AM-1370) is the most-listened-to station for men ages 25-54, for women of the same age group KSFI (alias "FM-100") is No. 1. KSFI is second among men, while KSOP is third among women (KKAT is second).

This information is based on listening estimates by Arbitron made for the winter book and measures quarter-hour shares from Monday to Sunday, 6 a.m. to midnight. (The general age 12-plus and the young adult, 18-34, ratings for this same period were published in the Deseret News on May 13.)Among men, KISN-AM, the all-sports station, is 10th, while among women it is 20th. KLZX, anchored by the macho approach of "Jon and Dan" in the morning, is the fifth favorite station among men, while for women it is 15th.

- Here are the winter book ratings for women, ages 25-54:

1. KSFI (15.8 percent); 2. KKAT (12.2); 3. KSOP (8.9); 4. KVRI (7.2); 5. KISN-FM (6.7); 6. (tie) KSL and KODJ (3.8); 8. KBZN (3.3); 9. KRSP (3.1); 10. KMXB (2.6).

- Here are the winter book ratings for men, ages 25-54:

1. KSOP (12.1 percent); 2. KSFI (10.5); 3. KKAT (8.5); 4. KSL (6.7); 5. KLZX (6.3); 6. (tie) KBZN and KALL-AM (4.9); 8. KISN-FM (4.7); 9. KBER (4.3); 10. KISN-AM (3.8).

- Here is a composite of the winter radio ratings for men and women, ages 25-54:

1. KSFI (12.9 percent); 2. KSOP (10.6); 3. KKAT (10.2); 4. KISN-FM (5.6); 5. KSL (5.4); 6. KVRI (4.5); 7. (tie) KLZX and KBZN (4.2); 9. (tie ) KODJ and KRSP (3.6).

11. (tie) KBER and KALL-AM (3.3); 13. KXRK (2.9); 14. KISN-AM (2.5); 15. (tie) KMXB and KUMT (2.3); 17. KSOS (1.9); 18. KUTQ (1.4); 19. (tie) KZHT and KANN (1.3); 21. KFAM (0.9); 22. KWJJ (0.7); 23. KDYL (0.5).

- TEN YEARS AGO - KRSP-FM was ranked as the No. 1 Utah radio station for listeners ages 12 and up. KSFI was second, KSL third and KCPX fourth. Rounding out the top 10 were: KSOP, KALL, KLCY, KYFM, KZAN and KLUB. (Today's top 10: KSFI, KSOP, KKAT, KSL, KBER, KISN-FM, KZHT, KVRI, KDYL and KLZX for the 1994 ratings.)

- THE LDS RADIO NETWORK and KSL RADIO (AM-1160) will both air President Ezra Taft Benson's funeral live Saturday, June 4. These two media, plus KSL-TV, will combine to create the largest potential audience for an LDS Church leader's funeral.

- KTKK (alias "K-talk," AM-630) started airing the new "Tom Leykis Show" Monday from the Westwood One Entertainment Co. Leykis, known for his cutting edge humor and commentary, covers a variety of topics ranging from politics to pop culture. His show, billed as "alternative talk," will air each weekday from 4-8 p.m.

The show claims it will add a new dimension to talk radio by being the only national radio talk show to be based in America's entertainment capital. It originates from Westwood One's Los Angeles studios and promises to get showbiz heavyweights other shows can't because of its convenient location.

- KBYU (FM-89.1) will air "An American Composer: The Legacy of Elinor Remick Warren" Sunday, June 5, at 2 p.m.; Wednesday, June 8 at 1 p.m. and Thursday, June 30, at 9 p.m.

- KBZN (alias "The Breeze," FM-97.9) will feature Eberhard Weber of "Unfinished Self-Portrait" fame on "Musical Starstreams" Sunday, June 5, 8-10 a.m. Later in the day, Marcus Miller, the composer/producer for David Sanborn, will be the guest on "Jazz Trax," 7 p.m.-midnight.

- The station's "10 O'Clock CD Show" schedule for the coming week is: Monday, June 6: a new CD release; Tuesday, June 7: "Perfectly Human," by Mark Sloniker; Wednesday, June 8: "Back on the Case," by Acoustic Alchemy; Thursday, June 9: "Best of," by Fattbuger; Friday, June 10: "Every Step of the Way," by David Benoit.

- KISN-AM (570) will broadcast the Salt Lake Buzz game Friday, June 3, at 7 p.m. and Saturday, June 4, at 7:35 p.m..

The station also airs "Outdoor Utah Today," with Roger B, Saturdays at 6 p.m.

- RADIO HAPPENINGS - "Mark and Danny" on KDYL are still offering a trip for two to San Francisco each week through June 24. Listen between 7-8 a.m. for details. When that giveaway ends, the DJs will award trips to Seattle. They played "Forever," by Connie Francis, Wednesday to commemorate a couple's 39th wedding anniversary. The latest slogan for KWJJ is "Nobody plays more music."

"Dr. Doug" on KUTQ offers a "Top Eight at 8 p.m." record countdown each weekday evening. The station continues to be breakfast intensive, and "Crazy Dave" offers free breakfasts most weekdays at a Hardee's on the "Cano and McCormick" show. The DJs awarded CDs Wednesday to the listener who correctly identified the old "Dallas" TV show theme. "Q99" is also co-sponsoring the annual "Coca-Cola Jam" later this summer. Tom Barberi of KALL-AM was on vacation earlier this week.

"Fisher and Todd" on KISN-FM took listener calls on sunburns Tuesday, the day after the Memorial Day holiday. The DJs are also looking for the laziest husband in the area to use for a special display at Hogle Zoo - "Homo Laziness." He'll apparently be in a cage with all modern conveniences, with nothing to do but lay around.

"The Good Guys" on KKAT visited the Shoney's Restaurant in Roy to give away more tickets to the annual KKAT Summer Music Festival, set for later this month. "Jon and Dan" on KLZX had a list of the top 10 bands that won't be at the station's "Livestock '94" event. "Hotel California" was the song of the day Tuesday on the station. The DJs did their own jet ski commercial Wednesday on the spur of the moment.

"Chin-Wa" gave listeners their fortunes Tuesday on the "Handy and Hayes" show on KBER. On Wednesdays, the DJs tried to find Rick a new job and finally lined one up that involves driving a truck that hauls liquid sugars. "Tom and Robin" on KMXB took caller No. 16 Tuesday for one of their contests. The station will also have a Mix/Morris Air Song of the Day through June for the fourth straight month.

"Bill and Kerry" on KXRK were upset Tuesday over the morning team on FM-101.1 because they didn't think those DJs really know what they're talking about when they discuss modern music bands that are played on "X-96," not "The Bear."

KUMT co-sponsors the Saltair to Antelope Island 25-mile bike ride Saturday, June 4, 3:30 p.m. Later in the day, the station also sponsors Leon Russell live at the Zephyr Club at 9 p.m.

"Mike and Mike" on KZHT had another "Poet's Corner" Wednesday featuring a season finale for the Utah Jazz. KSL still has its "Jam Van" out cruising the highways each weekday morning looking for commuters with car trouble. On Wednesday, the van assisted a women whose belongings had fallen out of her moving truck.