VITAL STATISTICS
Age: 41Where born: Ashland, Ore.
Family: Wife, Bianca; five children - Adam, Jenna, Micah, Matthew and Megan
Education: Bachelor's degree in communications and marketing, Brigham Young University; MBA from BYU.
Primary products: Direct sales of nutritional supplements, herbs, vitamins and minerals.
Number of employees: 160
Annual sales: $1 million plus
PERSONALITY PROFILE
First "real" job: Painting house numbers on curbs, then asking for donations.
Management style: Hands on; challenge people to be their best, then let them succeed.
Keys to success: Constant studying/learning, observing; knowing "before whom we stand"; understanding people's needs; respecting their successes and letting them know what's expected.
One lesson I've learned in my work: Everything you say about others usually gets back to them.
What I like about my line of work: The people I work with; the satisfaction that comes from helping others be healthy and prosperous.
My heroes: Joseph Smith, Brigham Young, Thomas Jefferson, my father.
Leisure time and hobbies: Spending time with family, being outdoors, sports, church activities.
Favorite book: "The Old Man and the Sea."
Favorite movie: "The Treasure of Sierra Madre."