Facebook Twitter

CLOTHING ATTITUDES AND ACTIONS

SHARE CLOTHING ATTITUDES AND ACTIONS

How clothes are stored . . .

Are you a roller or a folder?

- 85 percent fold clothes for storage in drawers

- 12 percent roll clothes

- 70 percent of rollers are male

Emotionally speaking . . .

Do people have emotional attachments to certain clothing?

- 90 percent say some people are emotionally attached to certain articles of clothing.

- But only 60 percent claim they have such an item.

Clothing turnaround . . .

What is the most frequent reason that your "good clothes" turn into "play or knock-around" clothes?

- Colors fading.

Give a hand to hand-me-downs . . .

How much do people use hand-me-downs?

- People say that one-quarter of their children's clothes are hand-me-downs.

- Four out of 10 people would increase their use of hand-me-downs if clothes did not fade or fuzz.

Child's play . . .

How much influence do your children have on clothes that are bought for them?

- 80 percent of parents say their 15- to 19-year-olds have a great deal of influences.

- 70 percent of parents say their 11- to 14-year-olds have a great deal of influence.

- 36 percent of parents say their 6- to 10-year-olds have a great deal of influence.

- 20 percent of parents say their 3- to 5-year-olds have a great deal of influence.

- Girls have slightly more influence than boys in each age group.

Planning vs. impulse . . .

How much of your household clothing purchasing is planned according to your needs, compared to purchasing by impulse?

- 68 percent of purchases are planned according to needs.

- 32 percent of purchases are made by impulse.

- Men are just as likely as women (if not more so) to make impulse purchases.

Reasons we buy . . .

What is more important when purchasing a clothing item?

- 74 percent say value pricing is more important than latest fashion.

- 70 percent say value pricing is more important than classic style.

- 69 percent say ease of care is more important than latest fashion.

- 66 percent say value pricing is more important than ease of care.

- 66 percent say classic style is more important than latest fashion.

Extra money

If people could save money by not replacing their garments as often, how would they spend it?

- 34 percent would spend it on someone else.

- 26 percent would save the extra.

- 20 percent would buy more clothes.

- 18 percent would buy non-clothes items.

Source: National survey by The Wirthlin Group for New Tide.