How clothes are stored . . .
Are you a roller or a folder?
- 85 percent fold clothes for storage in drawers
- 12 percent roll clothes
- 70 percent of rollers are male
Emotionally speaking . . .
Do people have emotional attachments to certain clothing?
- 90 percent say some people are emotionally attached to certain articles of clothing.
- But only 60 percent claim they have such an item.
Clothing turnaround . . .
What is the most frequent reason that your "good clothes" turn into "play or knock-around" clothes?
- Colors fading.
Give a hand to hand-me-downs . . .
How much do people use hand-me-downs?
- People say that one-quarter of their children's clothes are hand-me-downs.
- Four out of 10 people would increase their use of hand-me-downs if clothes did not fade or fuzz.
Child's play . . .
How much influence do your children have on clothes that are bought for them?
- 80 percent of parents say their 15- to 19-year-olds have a great deal of influences.
- 70 percent of parents say their 11- to 14-year-olds have a great deal of influence.
- 36 percent of parents say their 6- to 10-year-olds have a great deal of influence.
- 20 percent of parents say their 3- to 5-year-olds have a great deal of influence.
- Girls have slightly more influence than boys in each age group.
Planning vs. impulse . . .
How much of your household clothing purchasing is planned according to your needs, compared to purchasing by impulse?
- 68 percent of purchases are planned according to needs.
- 32 percent of purchases are made by impulse.
- Men are just as likely as women (if not more so) to make impulse purchases.
Reasons we buy . . .
What is more important when purchasing a clothing item?
- 74 percent say value pricing is more important than latest fashion.
- 70 percent say value pricing is more important than classic style.
- 69 percent say ease of care is more important than latest fashion.
- 66 percent say value pricing is more important than ease of care.
- 66 percent say classic style is more important than latest fashion.
If people could save money by not replacing their garments as often, how would they spend it?
- 34 percent would spend it on someone else.
- 26 percent would save the extra.
- 20 percent would buy more clothes.
- 18 percent would buy non-clothes items.
Source: National survey by The Wirthlin Group for New Tide.