For those hungry hackers who can't tear themselves away from their keyboards, Pizza Hut has the solution: Dial up your pizza, with choice of trimmings, on the Internet.
The nationwide chain is test marketing the new system in Santa Cruz, which has a large concentration of pizza eaters and Internet users at the University of California, Santa Cruz.The 90-day trial that began Monday will enable users to order a pizza, simply by logging on to "PizzaNet" in the World Wide Web and typing http:(slash) www.pizzahut.com."
The order will be transmitted to a computer in the company's Wichita, Kan., headquarters, where it will be confirmed and routed back to the Santa Cruz outlet.
"A lot of our customers are on the Internet," Pizza Hut vice president Rob Doughty said. "If they get hungry in the middle of the night, we want to be there for them."
If the Santa Cruz trial is successful, Pizza Hut plans to expand it to other communities where the Internet, the web of computer networks that links users worldwide, is popular.
Pizza Hut's system isn't the only delivery vehicle on the information superhighway. Domino's is developing an interactive television ordering system.