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The Salt Lake Area Radio Broadcasters Association is gearing up for a more active leadership campaign than it has had in recent years.

Led by Bill Struck, president for 1994, the association has at least two major goals: to bolster the business side of radio and to become more active in community affairs.Struck, who is also general manager of KMXB, KUMT and KCPX, said the group hopes to target more businesses that have never used radio advertising.

He said there are also plans for radio to be more financially involved at the Utah State Fair.

The association would like to dispel the myth that only leftover advertising dollars should go into radio. In essence, radio wants to get a better share of the advertising pie - like TV and newspapers have.

Another area of concern is equal employment opportunity in radio.

"We want to pool our resources for getting more minority employees," Struck said.

Although Salt Lake radio stations are competitive on the airwaves, the Broadcasters' Association is where stations cooperate for their good and for that of the community.

Struck said the association would like to be more active in community projects and worthwhile fund-raisers.

Radio perhaps already does more than its share of such projects but has traditionally not received proper credit.

"We never get any credit because we don't ask for it," Steve Pluim of Aerotraffic, an associate member, said.

On the economic report side, Salt Lake radio revenues are up dramatically this year, as is the overall economy here.

One trend the association has been made aware of is a shift to more qualitative ratings, instead of the traditional gross ratings. Ratings companies are taking larger audience samples and looking more specifically at target au-di-ences.

"I think the organization is moving forward," Struck said.

The association hopes to have a special Salt Lake area radio day on Dec. 7 this year.

- KXRK (alias "X-96," FM) - "Great Xpectations will be Saturday, Aug. 27, at the Triad Center Amphitheater on 300 West. Gates open at 5 p.m., with music from eight new bands beginning at 6 p.m.

"Machines of Loving Grace," "Sunny Day Real Estate," "Lucy's Fur Coat," "Cradle of Thorns," "Mexico 70" and "FretBlanket" will all perform music at the festival.

Listeners have been able to win tickets on the air every 96 minutes, and with that and various other promotions, thousands of tickets have been given away free. A limited number of tickets are available for $12.50 at X-Mart, the KXRK store, 165 W. Temple, Suite 202.

The First Great Xpectations was held last February to celebrate the station's second anniversary.

- KKDS (alias "The Imagination Station," AM-1060) is offering a $2,000 Wood Manner playhouse as a prize to be given away in an on-air drawing on Thursday, Sept. 22, at 4:30 p.m.

The playhouse has appeared in numerous parades this summer, and so far more than 2,500 contest entries have been received; 25 other prizes will also be awarded.

"This is a prize that five or 10 years from now will still be appreciated," Ralph Carlson, KKDS general manager said. "The response has been overwhelming, and it's not just the little kids who rush to enter - it's also the teenagers and parents."

Unlike most contests, entrants do not have to be age 18 to win, because KKDS is the only station that targets elementary and junior high age children.

- ALL-SPORTS RADIO - How is Salt Lake City's all-sports station, KISN-AM (570) doing? In overall spring Arbitron book ratings, Monday to Sunday, 6 a.m. to midnight for listeners ages 25-54, the station has a 3.0 percent audience share, up from 2.5 percent last winter.

What's really amazing is the station's increase in the 7 p.m. to midnight listening time. Here KISN-AM has jumped from a 5.0 percent audience share last winter to 9.1 percent last spring. (This dramatic increase is probably due to the Utah Jazz in the NBA playoffs last spring.) Only KKAT and KSFI had more adult listeners in that time period.

KISN-AM also increased from 2.2 percent to 2.6 percent in the morning drive time but fell from 1.8 percent to 1.0 percent in the 10 a.m. to 3 p.m. period.

- "This Week in High School Sports" will air Saturday, Aug. 27, 9 a.m. on KISN-AM.

- KUER (FM-90.1) - Ricklen Nobis, afternoon host, is taking a nine-month leave of absence beginning Sept. 1. He'll be temporarily replaced by Craig Fineshriber.

Nobis, who has been at KUER for 18 years, will leave to be the principal keyboardist for the San Antonio Symphony. He'll return to KUER next June.

"The prospect of taking a short leave of absence from Utah's airwaves is both exciting and a bit frightening," he said.

In San Antonio, Nobis will be working with an old friend, Chris Wilkins, San Antonio conductor and former Utah Symphony association conductor.

Fineshriber is principal percussionist and head librarian for the Utah Symphony. He's no stranger to KUER and has hosted live concert broadcasts and been a guest on Utah Symphony preview programs. He begins his job at 1 p.m. on Sept. 1.

- KBZN (alias "The Breeze," FM-97.9) - The Sunday, Aug. 28, "Musical Starstreams," (8-10 a.m.) will feature Mars Lasar with "Olympus" music. Later in the day, "Jazz Trax" (7 p.m.-midnight) will have an interview with Warren Hill.

- Here's a schedule for next week's "10 O'Clock CD" show: Monday Aug. 29: "Backbone," by Boney James; Tuesday, Aug. 30: "Acoustic Highway," by Craig Chaquico; Wednesday, Aug. 31: "Devotion," by Warren Hill; Thursday, Sept. 1: "True North," by various artists; Friday, Sept. 2: "Antiqua," by Kilauea.

- RADIO HAPPENINGS - Bill Allred of "Kerry and Bill" of KXRK said Monday he was really upset because neighbors added a bunch of garbage to his annual cleanup trash pile in front of his house over the weekend. The DJs had a new "Utah Word of the Day" Tuesday . . . Hans Petersen of KUMT had the Salt Lake Fox News director on the air Monday to talk about the show's expansion to one hour . . .

Tom Bock on KMXB gave away tickets to Seven Peaks Resort Monday as the prize for doing well at "Flash or Trash." Co-host, Robin Morales, was on vacation . . .

Unlike other talk stations, Tom Barberi on the "KALL Voice of Reason," plays little segments of background music to add spice and variety to his show. The crime bill and term limitation were among the hot topics on his show this week. Gov. Mike Leavitt also made his monthly visit to the Barberi show, talking about background checks for government officials. A child psychologist was also a guest on the show and said never to spank or slap a child . . .

Mick and Allen on KBER took listeners' true confessions again Monday and had their own special version of a counselor to offer advice. The DJs also made their first public appearance this week at a private club in Ogden. They offered handwriting analyses, and Chin-Wa provided listener fortunes this week . .

"Cano and McCormick" on KUTQ announced another round of "Q-Picks" for NFL football this season. On the line is $500 cash each week, with a grand prize of a trip to the Super Bowl . . . "The Good Guys" (Gary and Scotty) on KKAT faked a phone call Tuesday to actress Barbara Eden to observe her 60th birthday. Later, the DJs talked to Roger Davis from Salt Lake Mortgage about area home sales . . .

"Jon and Dan" on KLZX announced the station will give away a Subaru Impreza to a lucky listener at Raging Waters on Labor Day. "Madam Z" of Heber City also visited the DJs this week to provide more listener fortunes. The DJs had another "Classic Clips" contest for prizes Tuesday . . .

KVRI has been given away Moody Blues concert tickets this week. "The Wakeup Club" asked listeners Tuesday what breakfast cereal best described their love life . . . "Fisher and Todd" on KISN-FM had another round of listeners' startling stories Tuesday . . . "Mike and Mike" on KZHT had another installment of their "Fairy Tales From the Darkside" Tuesday.