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CAPTION ONLY: PROMOTIONAL BRAVADO REACHES NEW HEIGHTS

SHARE CAPTION ONLY: PROMOTIONAL BRAVADO REACHES NEW HEIGHTS

A record-breaking 1.5 million helium-filled balloons are released over Longleat Park in Wiltshire, England, on Saturday. The balloons soared into the sky to announce the video release of the Disney movie "Aladdin" in Britain. Environmentalists are concerned about the pollution generated by such a release, but the organizers responded that the balloons will disintegrate in the upper atmosphere.