Where born: Logan.Family: Wife Joan and daughters Lauren, 7, and Brea, 1.
Education: Brigham Young University and the University of Utah.
Primary products: Video-based professional-development products for education.
Primary markets: All public, private and parochial schools and universities in North America.
Number of employees: 12 full-time and three part-time.
Annual sales: $2 million.
First "real" job: Territorial manager for the A.B. Dick Co.
Management style: Hire the best people, thoroughly explain their responsibilities and the company's expectations. Give them the creative freedom, opportunity and environment to succeed.
Strategy for success: Definite and distinct vision with specific direction and commitment to the accomplishment of that vision, with identifiable success along the way as that vision turns into reality.
A memorable failure: My cousin and I started a private investigation business nine years ago in our spare time. Unfortunately, it needed more time than we had.
Heroes: George Washington, Abraham Lincoln, Sitting Bull and John P. Lasater.
Leisure time and hobbies: Guitar, outdoor recreation, Native American history, Western American history and Harley-Davidsons.
Favorite book and movie: "The Odyssey," "Dances With Wolves."