The Breck Girl beckons again.
A wave of nostalgia for the long-running pastel portrait campaign for hair products prompted the Dial Corp. to bring back the Breck Girl."There's a lot of good feeling out there for the Breck Girl," said Greg Murtagh, manager of the brand for the Dial Corp.
The ads ran from the mid-1930s through the 1970s. Dial realized the appeal of the ad campaign when they dusted off 150 portraits of the Breck Girls, hung them up in the corporate lobby and watched the crowds filter through.
"The Breck Girl has been around for a long time and it's been an icon of American beauty for a long, long time," Murtagh said.
Brooke Shields, Kim Basinger, Cybill Shepherd, Jaclyn Smith and Christie Brinkley were all Breck models during their rise to fame.
Dial will hold a contest to find three new Breck girls for 1995.