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EXECUTIVE FOCUS: BILL WIRTHLIN, PRESIDENT AND FOUNDER, ASSOCIATED TITLE CO.

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Bill Wirthlin

President and founderAssociated Title Co.

VITAL STATISTICS

Age: 45.

Where born: Salt Lake City.

Family: Wife Lisa and children Mariel and Whitman, both 2, and Will, 4.

Education: University of Utah: bachelor of science in finance, 1972, masters in business administration, 1973 and juris doctorate, 1975.

Primary products: Title insurance and real estate closings.

Primary markets: Wasatch Front.

Number of employees: 205.

Annual sales: $14 million.

PERSONALITY PROFILE

First "real" job: Deputy recorder for Salt Lake County.

Management style: Open, communicative and goal-oriented.

Employees work with me, rather than for me.

Strategy for success: Provide superlative customer service. Innovation is important. Develop and retain best employees in the industry.

A memorable failure: As a Realtor, I had great difficulty selling homes.

Leisure time and hobbies: Water and snow skiing, scuba, travel, golf and parenting.

Favorite book and movie: My favorite author is Barbara Tuckman, a fantastic historian whose books include "A Distant Mirror," "March of Polly" and "Guns of August." My favorite "escape" author is Tom Clancy.