US WEST, continuing a major push into interactive services, said it has formed an alliance with seven major film studios and Visa as partners in a new entertainment information service.
The free service, GOtv, will be launched next spring in Orlando, Fla. , where Time Warner is testing interactive services with cable TV customers. It will include local movie listings, restaurant listings, interviews with movie stars and promotional programming.The move appears to put Denver-based US WEST into the lead among the regional telecommunications giants to deliver interactive services to home subscribers. It is already in partnership with Time Warner Inc. to deliver interactive services and owns 25.5 percent of its entertainment operations, which includes Warner Bros.
US WEST agreement includes deals with Columbia Pictures, 20th Century Fox, Paramount Pictures, MCA, MGM/United Artists, Tri-Star Pictures and Warner Bros, along with the MovieFone service.
The service will be available through a set-top box that will allow customers to summon the programming, which will also allow customers to buy movie tickets and make dinner reservations through their TV screen.
"Consumers have told us that they want information, they want to save time and money, and they want to be entertained," said Sol Trujillo, president of US WEST Marketing Resources.