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MONEY BARONS RANGE FROM MYSTERY MOGUL TO MILLER

While they don't make Forbes magazine's lists of the nation's wealthiest, the following certainly rate money-baron status in Utah.

- Ian Cum-ming, 52, tops the list as probably Utah's most mysterious money mogul. He is president of Leucadia National Corp., a publicly traded firm that owns various insurance, banking and manufacturing concerns. He has remained relatively anonymous outside of Utah's power circles.According to Fortune magazine, Leucadia National is the 36th largest diversified financial company in the nation with $4.3 billion in assets. The company bought Colonial Penn Insurance for $150 million in 1991. Among the diverse holdings of the company are S&H Green Stamps and a Bolivian power company.

Business Week has described Leucadia as a secretive company and a "public-attack" vehicle that has compiled a "mixed record in a decade of greenmail and takeovers." Cumming and partner Joseph Steinberg say they target takeovers of companies that are "troubled or out of favor." The tactic hasn't always made friends. It has had a history of litigation from investors who feel they've been burned by Leucadia's actions.

Like his company, Cumming is reclusive and secretive. He has a policy of not speaking to reporters and has been known to walk out of public meetings when television cameras show up.

Cumming, a native Canadian and Harvard Business School graduate, recently bought Park City Resort. The $42 million transaction by a new firm, Powdr Inc., was made because of Cumming's interest in securing the 2002 Winter Olympics. He is involved in philanthropic activities, and he and his wife, Annette, are top political campaign contributors in Utah.

- R. Earl Holding, 67, was born the son of a manager of an indigent apartment house in Salt Lake City. Today the baron of Sinclair Oil Corp. owns a large chunk of downtown Salt Lake property and far-flung enterprises such as Little America Hotels, Sun Valley Resort and Utah's Snowbasin. Holding lives most of the year in Sun Valley.

Like Cumming, Holding has been labeled a "mysterious figure" who hasn't given a press interview in decades. Holding's real-estate empire started with an orchard outside Salt Lake City where he planted 3,500 fruit trees.

- Ralph Falk II, 72, and his wife, Patricia, are building what is believed to be the biggest home ever constructed in Utah. The 35,000-square-foot home in Holladay is estimated to cost as much as $10 million. Plans for the South African Cape Dutch-style house, one of three in the nation, show everything from a private swimming pool to a bowling alley. The inheritance from his father's medical-device empire has been valued at $80 million. He spends time in Salt Lake City and Illinois.

- John Price, 61, is a large contributor to Republican political causes, giving more than $100,000 to the party each year. The contributions have opened access to Republican administrations. He is the nation's 35th largest leaser of shopping center space. His home is valued at $963,000.

- Sen. Bob Bennett, R-Utah, 60, is a known multimillionaire from his earnings with Franklin Quest, maker of the Franklin Day Planner. In his 1993 federal disclosures, his net worth was shown between $29 million and $33.2 million "or more." Most of that comes from $23.8 million in Franklin Quest stock. According to public documents, his 1993 salary was between $325,469 and $1.36 million.

- Larry H. Miller, 50, owner of the Utah Jazz, is linked in value to the basketball franchise. Financial World magazine pegged the value of the Utah Jazz last year at $72 million. Miller pays himself the modest salary of $6,500 a month.