Agent 007 might be licensed to kill, but he wouldn't be caught dead in a Honda, said a company with rights to the James Bond films.
Metro-Goldwyn-Mayer filed a federal lawsuit Friday against American Honda, claiming the car company illegally borrowed from the movies for television ads.MGM, whose subsidiary Danjaq Inc. is part owner of the movie copyrights, claims ads for Honda's convertible Civic del Sol are a pastiche of scenes from Bond movies, including "The Spy Who Loved Me," "Gold-fin-ger" and "Diamonds Are Forever."
Bond would never be caught in a "bottom-of-the-line car," the lawsuit said.
The lawsuit accuses Honda of copyright infringement and falsely implying the car is endorsed by MGM and Danjaq. The company wants Honda to stop using the ads and is asking for unspecified damages.