Subscribing to the old "When in Rome . . . " adage, image-shifting Cher turned herself into a blonde for a Swedish telethon.
But the blonde wig couldn't help her when she tried to pronounce the name of a Swedish children's television show. A giggling Cher mangled the name three times before the emcee whispered the correct pronunciation in her ear.Singer Michael Bolton joined Cher at the telethon for Save the Children in Sweden.