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EXECUTIVE FOCUS: EDIE ROCKWOOD, VICE PRESIDENT AND PUBLISHER IVY INTERNATIONAL COMMUNICATIONS

SHARE EXECUTIVE FOCUS: EDIE ROCKWOOD, VICE PRESIDENT AND PUBLISHER IVY INTERNATIONAL COMMUNICATIONS

VITAL STATISTICS

Age: 58.Where born: Lansing, Mich.

Family: Widow with six grown children and 22 grandchildren.

Education: Bachelor of arts degree in communication from Brigham Young University.

Primary products: WordPerfect Magazines.

Primary markets: North America, United Kingdom and the Netherlands.

Number of employees: 48.

Annual sales: More than $10 million.

PERSONALITY PROFILE

First "real" job: Stenographer for a law firm in Missouri.

Management style: Hire the best; allow them to do their jobs; and hold them accountable.

Strategy for success: The best success is fostering and advancing the success of others.

A memorable failure: Learning to swim - in my 58 years I still have not succeeded.

Heroes: My mother. She taught me to visualize, to dream, to look beyond present circumstances.

Leisure time and hobbies: Hiking in the moutains and refinishing antique furniture.

Favorite book and movie: "Pygmalion" by George Bernard Shaw and "My Fair Lady" - I love to watch her develop.