Waterhouse, author of "Why Women Need Chocolate" and "Outsmarting the Female Fat Cell" (Hyperion), says four things rob us of maximum food satisfaction and pleasure:

- Denying ourselves pleasure foods in the first place.- Eating quickly so that the pleasure is short-lived and unsatisfying.

- Overeating pleasure foods, thus feeling guilty and out-of-control.

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- Choosing less-than-adequate food quality.

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