US WEST Direct has a new service called CallTally. It will track incoming calls for businesses advertised in the Yellow Pages, ensuring those businesses are getting their advertising money's worth.

When a business signs up for CallTally, it gets a special telephone number for its display ad. When customers call the number, they can be directly connected to the business or they can hear a recorded message about hours, location or payment options.All of these calls will automatically be counted by US WEST Direct for the business.

CallTally features a customized quarterly report providing important details about each incoming call. With this information, businesses can make better decisions about their advertising.

CallTally will be available in the US WEST Direct Salt Lake City Yellow Pages distributed in September.