VITAL STATISTICS

Age: 39.Where born: Oakland, Calif.

Family: Wife Janet and twin daughters, Jennifer and Jessica, age 9.

Education: Bachelor of arts degree from Loma Linda University and law degree from Pepperdine University School of Law.

Primary products: Nonprofit trade association representing the home-building industry, the Parade of Homes and Utah Home Shows.

Primary markets: Salt Lake County (also national representation through National Association of Home Builders in Washington, D.C.).

Number of employees: 15 in Utah; 4,000 nationwide.

Annual sales: Nonprofit organization.

PERSONALITY PROFILE

First "real" job: Congressional aide for Congresswoman Shirley Pettis, Washington, D.C.

Management style: Build a strong team spirit and set realistic goals.

Strategy for success: Listen, build a consensus and implement new ideas.

A memorable failure: Attempting to run a 20-mile marathon.

Heroes: Those individuals willing to make a difference, regardless of salary or location.

Leisure time and hobbies: Skiing with my daughters and family travel.

Favorite book and movie: Robert Ludlum novels and "Arthur."