Father knows best, or so say young adults when it comes to financial matters, according to a study released this week.
The telephone survey found 55 percent of the 1,262 adult respondents age 20 to 39 turned to their fathers for financial advice, especially when buying a car, getting a loan, buying insurance or making investments.The survey sponsored by Money magazine's Your Future publication said respondents cited fathers as the primary source of information 15.2 percent of the time ahead of accountants (4 percent), financial planners (4 percent) and stock brokers (2 percent).
Respondents ranked themselves as their second most common source of information at 15 percent, followed by mothers at 11 percent.
Women relied on themselves (15 percent) more often than they turned to their dads (13 percent). Among women, 10 percent ranked their husbands as the top source of information while 5 percent of men cited their wives.
When it came to heeding suggestions, fathers did well. Sixty-five percent of respondents said they followed dad's advice, and 56 percent said they would do so again in the future.
Almost nine out of ten, 86 percent, rated dad's advice as good or excellent. Women deemed it excellent 43 percent of the time, while men described it that way only 35 percent of the time. Only a tiny fraction - 2 percent - called their father's advice poor.