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SENIOR V.P. OF VISA USA INC. SET TO SPEAK WEDNESDAY AT CUSTOMER SERVICE AND MARKETING SEMINAR AT USU

Many businesses probably wish they had Visa's problem of having to deal with 373 million customers.

Such a large customer base does present some unique challenges. Robert Miller, senior vice president of Visa USA Inc., will discuss how Visa meets those challenges when he takes the podium as a keynote speaker at the annual Customer Service and Marketing Seminar, April 12 and 13 at Utah State University.Speaking at 1 p.m., Wednesday, April 12, Miller, who has been with Visa since 1970, will talk about how his company tries to serve millions of cardholders and 12 million merchants. The credit card company does not deal directly with any of its customers. As a membership corporation, Visa works with 20,000 financial institutions in 215 countries.

This organization creates some unusual service deficiencies, and Visa has had to come up with innovative techniques to address them. Miller will outline how the company works with its owners/-members to develop and maintain quality standards.

Miller started in the financial business as a bank credit officer. Prior to that, he was editor of a military newspaper in Tokyo. He also spent time as a newspaper correspondent in Vietnam.