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EXECUTIVE FOCUS: FRANCISCO "PACO" GARCIA, VICE PRESIDENT OF FIELD SERVICES FOR TEACHER TECHNOLOGY SYSTEMS, SALT LAKE CITY.

VITAL STATISTICS

Age: 51.Where born: Los Angeles, Calif.

Family: Daughters Amy, 26, and Heidi, 21.

Education: Bachelor of Arts degree from Fresno State College and Master's degree in education from the University of Southern California.

Primary products: Educational software productivity tools for grades kindergarten through 12, and consulting and training services for teachers and principals.

Primary markets: Public schools.

Number of employees: 15.

Annual sales: $5 million.

PERSONALITY PROFILE

First "real" job: Picking cotton at age 9.

Management style: Build a team of very competent people and then let them do their jobs.

Strategy for success: Be an example of success and fairness, and support those around you.

A memorable failure: Trying to raise chickens in Guatemala while in the Peace Corps. The chickens I raised were too big and the local people didn't like them. They said, "This is not chicken, this is turkey."

Heroes: Cesar Chavez and Martin Luther King.

Leisure time and hobbies: Skiing, reading, running and hiking.

Favorite book and movie: "Treasure Island" and "Dr. Zhivago."