Age: 51.Where born: Los Angeles, Calif.
Family: Daughters Amy, 26, and Heidi, 21.
Education: Bachelor of Arts degree from Fresno State College and Master's degree in education from the University of Southern California.
Primary products: Educational software productivity tools for grades kindergarten through 12, and consulting and training services for teachers and principals.
Primary markets: Public schools.
Number of employees: 15.
Annual sales: $5 million.
First "real" job: Picking cotton at age 9.
Management style: Build a team of very competent people and then let them do their jobs.
Strategy for success: Be an example of success and fairness, and support those around you.
A memorable failure: Trying to raise chickens in Guatemala while in the Peace Corps. The chickens I raised were too big and the local people didn't like them. They said, "This is not chicken, this is turkey."
Heroes: Cesar Chavez and Martin Luther King.
Leisure time and hobbies: Skiing, reading, running and hiking.
Favorite book and movie: "Treasure Island" and "Dr. Zhivago."