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EXECUTIVE FOCUS: JOAN D. PACE, REALTOR WITH COLDWELL BANKER PREMIER.

VITAL STATISTICS

Where born: Payson, Utah.Family: Husband Bud, son Christopher, 11, and daughter Brittany, 8.

Education: Associate in business from Stevens-Henager College.

Primary products: Residential homes.

Primary markets: Salt Lake Valley.

Number of employees: 2.

Annual sales: $32 million - 222 homes sold in 1994.

PERSONALITY PROFILE

First "real" job: Dancing instructor at age 12 to 18-year-olds.

Management style: Manage by example and also focus on participatory management.

Strategy for success: Give people $200 worth of service for a $100 fee. Give clients personal, one-on-one service and international exposure.

A memorable failure: I was fired from my first real estate position. Management didn't feel "women could sell."

Heroes: My mother, who is my cheerleader, real estate trainer Mike Ferry, basketball great Michael Jordan, for doing what others have not done.

Leisure time and hobbies: Travel, family and reading autobiographies of successful people.

Favorite book and movie: "Customers for Life" and "Gone With the Wind."