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MOUNTAIN CABLE ADVERTISING HONORED FOR SALES PROMOTION

A contest coordinated by Mountain Cable Advertising of Utah recently was named the Sales Promotion of the Year by Jefferson-Pilot Co-Opportunities.

Mountain Cable was honored for its "fun, innovative" sales promotion on behalf of Southwest Airlines with the "Southwest Airlines Fantasy Sports Getaway." The sports-theme contest featured a series of trips to destinations through-out the West.Mountain Cable is the local advertising sales subsidiary of TCI Cable-vision of Utah.

Jefferson Pilot Co-Opportunities is a national trade association representing various communications media.