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Peter Metcalf, owner and chief executive officer of Salt Lake City-based sports equipment firm Black Diamond Equipment Ltd., has been named Utah Small Business Person of the Year for 1995 by the U.S. Small Business Administration.

Named media advocate of the year by the Utah SBA was Deseret News reporter Marjorie Cortez Behrens, a former business reporter who now covers education for the newspaper.Metcalf is among 53 small-business operators representing each state, the District of Columbia, Puerto Rico-Virgin Islands and Guam, who will be honored by the SBA Apr. 30-May 6 in Washington, D.C.

The National Small Business Person of the Year will be named during that event. Last year, Lorraine Miller, owner of Cactus & Tropicals, a Salt Lake City plant nursery, was named the national winner.

Metcalf was honored Tuesday in ceremonies at Abravanel Hall. Stan Nakano, director of the SBA district office in Salt Lake City, said Metcalf and Black Diamond "exemplify entreprenurial spirit at its best."

Black Diamond designs, manufactures and markets technical climbing, mountaineering and back-country skiing products. It has grown from 75 employees to 200 since Metcalf relocated the company to Salt Lake City from Southern California in 1991, said an SBA spokeswoman.

Since then, it has gained the industry's top market share in the United States, Canada, Japan, Australia, Korea and Norway.

Nakano said Metcalf was judged on seven criteria to become the Utah SBA winner for 1995: "Staying power," employee growth, sales and/or unit volume increase, past and present financial reports, innovation in product and services, coping with adversity and community-oriented projects.

Nine other Utahns also have been selected by the SBA to be honored during National Small Business Week, which runs April 30-May 6. Nakano said they were selected as "representatives of the fine entreprenurial spirit which depcits Utah's small-business community."

Those honored represent minority, women and veteran-owned businesses, news media and financial services. The Young Entrepreneur of the Year also presents the Entreprenurial Success Awards to a former small business that has grown into a large business with SBA assistance.

Three state and regional winners who will compete for national honors in their categories include Scott Davis, president, Deseret Certified Development Co., Salt Lake City, financial services advocate; Bryan and Helen Lundahl, owners, Beaver Creek Inc., Logan, young entrepreneurs of the year; Dr. Rex S. Spendlove, chairman, HyClone Laboratories, Logan, entreprenurial success award.

Others selected to represent Utah in their respective categories were Marjorie Cortez Behrens, reporter, Deseret News, Salt Lake City, media advocate of the year; James Brown, New Horizons Inc. and JB Enterprises, Salt Lake City, minority small-business advocate of the year;

Vee Carlisle, community services coordinator, office of the Utah attorney general, Salt Lake City, women in business advocate; Gerald Daurelle, business counselor, Service Corps of Retired Executives, veteran advocate of the year.

Two special awards were given by the Utah SBA this year: Maxine Turner, owner and CEO, Cuisine Unlimited, advisory council award for 1995; and Phil Romero, civil rights compliance manager, Utah Transit Authority, district director's award for 1995.