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With Utah Jazz guard John Crotty as honorary chairman, representatives of Foot Locker launched Monday its "Foot Locker Cool School Video" program in an assembly at Glendale Middle School.

Salt Lake School District middle or intermediate school students were challenged to create a video with a "stay in school" message. Students will write, direct, produce and act in the videos.The first-place winner among the Salt Lake schools will receive K-Swiss athletic shoes - a pair for each student, faculty and staff member at the school.

Foot Locker, the world's largest retailer of athletic footwear and apparel, also is sponsoring the contest in Sacramento, San Antonio, Louisville, St. Louis and San Juan, Puerto Rico.

Once a winning video is selected in each city, a production crew will visit the winning schools and reproduce the student production in an MTV-type video to be distributed to other schools nationwide.

The award-winning program, now in its sixth year, has been conducted in 24 major cities across the country. To date, $1.7 million worth of athletic shoes have been awarded.