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NANCY SINATRA BARES ALL BUT AMOUNT SHE WAS PAID

What's the Sinatra name worth? Apparently more than Hugh Hefner was offering Nancy Sinatra to pose nude in the current issue of Playboy.

"I talked to my dad and when I got to the money that Mr. Hefner was going to pay me, he said, `Double it!"' Nancy Sinatra told "Entertainment Tonight" in an interview to be broadcast Wednesday."Apparently, he thought that our name was worth more," she said. "So Mr. Hefner graciously agreed to do more."

Nancy Sinatra, 54, declined to say how much she was paid. Playboy spokesman Bill Farley also refused to reveal the amount.