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As the grand old names of French fashion, like Feraud, age, so do the customers who grew up with the label. The key is expanding that customer base before the name loses value.

So for fall, Louis Feraud will introduce Expressions by Louis Feraud in the American market."This collection is closer to the body, a little sexier, a little more feminine," said Gloria Gelfand, president of Louis Feraud USA. Expressions - the name is pending legal approval - is designed by Judi Jordan, an American living in Paris, and will be manufactured in France.

- Constance C.R. White