The world's multinational companies were invited Friday to boldly advertise where no billboard has been before - in space.
Sweden's Gazolin&S advertising agency announced it is seeking bids of at least $1 million from firms wanting to put their slogans on a rocket to be launched in November."It is a small step for the people behind the project but a giant leap for modern marketing," the agency's executive vice president, Robert Bryhn, told a London news conference.
The Maxus rocket, funded by the European Space Agency, is due for liftoff Nov. 28 from Esrange, Europe's largest space base, in the far north of Sweden.
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A 280-square-foot space on the rocket motor section has been reserved for the ads.