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ROLLS, BENTLEY SALES SPEED UP IN N. AMERICA

SHARE ROLLS, BENTLEY SALES SPEED UP IN N. AMERICA

Rolls Royce is enjoying increased attention as it develops new models and merchandising plans. North American sales of Rolls-Royce and Bentleys have increased 19 percent over last year, and Robert Wharen, managing director of American operations, expects further increases.

By industry standards, even those producing cars with six-figure price tags, Rolls-Royce is a very small company. Wharen considers this a special advantage. The factory is able to react almost instantly to the needs and desires of customers.In response to North American customers, a special Rolls-Royce model, the Silver Dawn, was developed and has contributed to the sales increase.

The difference between Rolls-Royce and Bentley is being emphasized. Rolls-Royce, the luxury sedan, is available in just three models; the Silver Dawn, with a suggested retail price of $154,000, the slightly longer Silver Spur at $176,500 and the Limousine at $359,500.

Bentley, considered the sportier car, offers six models. The base Bentley is the Brooklands with a suggested retail price of $139,900; a longer wheelbase version is $20,000 more. Two Bentley Turbo R's start at $195,500, and the Continental carries a price of $296,500.

The top of the line Bentley is the new Azure convertible, which was first seen last year. The suggested retail price is $319,000. Wharen says there will be just 30 available in the United States this year - all have been sold.

Wharen expects to get at least 30 more in 1996, but half have been spoken for.