VITAL STATISTICS
Age: 35.Where born: Philadelphia.
Family: Wife Susan; children Max, 7, Madeline and Dominic, 6, and Hannah, 4.
Education: College of Southern Idaho.
Primary products: Electronics and photo equipment.
Primary markets: Utah and Western United States.
Number of employees: 11.
Annual sales: $6 million.
PERSONALITY PROFILE
First "real" job: Cleaning basements for my dad at 50 cents per hour.
Management style: Hands on! And performance-based.
Strategy for success: Eat, drink and breathe electronics and photo equipment. I'm consistently involved in the stores' activities.
A memorable failure: $2 in sales the first day of business and I spent it on an ice cream cone!
Heroes: My father and Jesus Christ.
Leisure time and hobbies: Tennis, running, reading and thinking how to get all Utahns to buy at Gadgets.
Favorite book and movie: Joe Gerard's "World's Greatest Salesman" and "The Shawshank Redemption."