Colorado and Utah have called a truce in their longtime rivalry, calling for cooperation in attracting more skiers to the Rocky Mountains as the region prepares for the 2002 Winter Olympics.
Only a year ago, Ski Utah sent fliers to skiers warning of potential lost luggage and delay problems at Denver International Airport.On Friday, representatives of Colorado Ski Country USA, Ski Utah and Vail Associates agreed that windfall from Salt Lake City's Winter Games likely will also benefit Colorado and other Western ski destinations.
"I can assure you we will not be saying bad things about Colorado or DIA in any of our ads this year," said Mark Menlove, president of Ski Utah.
"We have a lot to learn from the Colorado ski industry - particularly on the international front."
The ski industry trade groups and ski area officials said they are still in the early stages of marketing the region for the Games.
"It's a very potent one-two punch to be able to focus on the Rocky Mountain states and the Western region," said John Dakin, director of media relations for the Vail Valley Foundation. "Never before have the eyes of the world been focused on this part of the world."
Doug Cogswell, former Ski Country president and now a Vail Associates vice president, called the initiative "exciting."
"We decided to sit down and work on the Rocky Mountain program that will include everything from the World Cup in Vail to the Olympics," he said.
The agreement stems from a visit from Tom Welch, president and executive officer of the Salt Lake City Olympic Organizing Committee, who spoke at a Center for the New West seminar on Friday.
The center is conservative Golden-based public policy group.