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`FM-100' HOLDS ITS PLACE AS NO. 1 AMONG AREA LISTENERS

SHARE `FM-100' HOLDS ITS PLACE AS NO. 1 AMONG AREA LISTENERS

KSFI (alias "FM-100") continues to have more listeners than any other station and it is the top-rated station for listeners ages 25-54. Sister station KRSP ("Arrow 103.5") is also now the now No. 1 choice among adults ages 18-34.

According to the latest Arbitron rating estimates for the spring of 1995, KSFI has grabbed a 10.7 percent audience share among all listeners ages 12 and up. KRSP is second, KSOP (FM-104.3/AM-1370) third and KSL (AM-1160) fourth.KRSP has a 10.1 percent share among age 18-34 listeners, while KSOP is second, KKAT (FM-101.9) third and KSFI fourth.

KSFI has a 12 percent share among listeners ages 25-54, followed by KRSP, KODJ ("Oldies 94.1"), KISN-FM (97.1) and KSOP.

Here's a ratings summary for the three main age categories:

- Age-12 plus Arbitron ratings for the spring of 1995, Monday to Sunday, 6 a.m. to midnight:

1. KSFI (10.7); 2. KRSP (6.9); 3. KSOP (6.7); 4. KSL (6.3); 5. KKAT (6.0); 6. KISN-FM (5.1); 7. KODJ (4.9); 8. KUTQ (4.8); 9. KBER (4.5); 10. KALL (4.4). 11. KBEE (4.3); 12. KDYL/KOVO (3.8); 13. KXRK (3.7); 14. KBZN (2.8); 15. KBUL (2.7); 16. KZHT (2.0); 17. KISN-AM (1.9); 18. (tie) KUMT and KUTC (1.7); 20. KMXB/KCPX (1.4); 21. KSOS (1.1); 22. KCNR (1.0); 23. KRGQ (0.9); 24. KAPN (0.7); 25. (tie) KLO, KANN and KFAM (0.4).

- Spring 1995 Arbitron rating estimates for ages 18-34, Monday to Sunday, 6 a.m. to midnight:

1. KRSP (10.1); 2. KSOP (9.2); 3. KKAT (9.1); 4. KSFI (8.9); 5. KBER (8.3); 6. KXRK (7.6); 7. KISN-FM (6.7); 8. KUTQ (5.7); 9. KBEE (5.5); 10. (tie) KZHT and KBUL (2.9). 12. (tie) KSL and KBZN (2.3); 14. (tie) KUMT and KUTC (2.1); 16. (tie ) KODJ and KISN-AM (1.8); 18. KALL (1.5); 19. KMXB/KCPX (1.3); 20. KRGQ (1.0); 21. KCNR (0.8); 22. KSOS (0.5); 23. KANN (0.3); 24. KAPN (0.2); 25. KDYL/KOVO (0.2).

- Arbitron rating estimates for the spring of 1995, ages 25-54, Monday to Sunday, 6 a.m. to midnight:

1. KSFI (12.0); 2. KRSP (9.6); 3. KODJ (6.6); 4. KISN-FM (6.4); 5. KSOP (6.1); 6. (tie) KKAT and KSL (5.7); 8. KBEE (4.3); 9. KBER (4.1); 10. KBZN (3.8). 11. KALL (3.7); 12. KBUL (2.8); 13. KXRK (2.7); 14. KUMT (2.6); 15. (tie) KISN-AM and KUTQ (2.0); 17. KMXB/KCPX (1.6); 18. KSOS (1.4); 19. KUTC (1.3); 20. (tie) KCNR and KDYL/KOVO (1.1); 22. KZHT (1.0); 23. (tie) KRGQ and KAPN (0.9); 25. KANN (0.6); 26. KLO (0.5); 27. KFAM (0.1).

- NEXT WEEK: The ratings for mornings shows.

- JON AND DAN returned to the airwaves Monday by going country on KBUL, their former station at FM-93.3. Starting at 5:30 a.m., the DJs started talking as if they hadn't been off the air for almost three months and then they fessed up to going country and played "Gone Country" by Alan Jackson.

Both DJs have done country music before (in fact Bammes said he proposed to his wife on a Provo country music station years ago), but they've also made lots of jokes about country music in recent years. They've revamped some of their trademark characters and adapted. For example, Kinko the Clown is now Kinko the Rodeo Clown. A new character is "Cousin Kirby." They've also brought back the Bible Brothers.

It is refreshing to hear the DJs back on the air. After 13 years as a team, "Jon and Dan" are an icon as the most veteran Wasatch Front radio team.

The DJs have been criticized in the past for their reliance on talk and their talent, always a matter of taste, but after almost a week on the air they have proven they are indeed good enough to make a switch from about as far as you can go - from classic rock to country.

Their presence on KBUL is likely to heat up the country music wars, with the new format facing formidable competition from heavyweights KSOP and KKAT and two other country stations, "KWJJ" and KRGQ.

- KSL (AM-1160) - "Religion Today," the Sunday call-in show hosted by Martin Tanner, will have Steven Mayfield as a guest on its Aug. 6 show, 2-4 p.m. Tanner, host of a religion call-in program on KTKK radio, will discuss "Mormonism and the Media."

- WHERE'S HANS? - Several months ago Hans Petersen (formerly of KUMT, KISN and KALL) landed a morning radio job with KRSH in Santa Rosa, Calif.

Deseret News theater writer Ivan Lincoln recently planned a trip to the Santa Rosa area and hoped to talk to Petersen. However, Lincoln found that Petersen no longer works for KRSH.

He did get Petersen's home telephone number in Santa Rosa and is still hoping to update the situation of this unique radio personality.

Petersen still has loyal fans in Utah. I take calls from people every so often who wonder where he is and if he'll ever return to Utah radio.

- 10 YEARS AGO - KISN and KLUB radio are sold to Sun Mountain Broadcasting for $4.6 million.

- RADIO HAPPENINGS - "Mick and Allen" on KBER staged a special farewell party last Friday to Libby Weaver, former news anchor on KSTU, Ch. 13. On Tuesday, the DJs interviewed the man who made the news for beating his dog and gave him their "Freak of the Week" award. On Wednesday they had another find-a-date day and pushed for more acoustic quality in the new West Valley hockey arena than the Delta Center has . . .

Tom Barberi on KALL talked about the Disney-ABC deal Tuesday . . . Todd Herman on KCNR asked listeners about welfare reform Tuesday . . . Len Allen and Arnie Wheeler on KLO updated listeners on upcoming events at Hill Air Force Base on Tuesday . . .

"Cano and McCormick" on KUTQ sent Raoul out on doughnut patrol Tuesday. The DJs also had a top 10 list on how you know when you're in love with Randy Horiuchi. On Wednesday they had in-studio guests from the Make-A-Wish Foundation. "Q99" DJ Kelly Hammer will broadcast live from the MTV Beach House on Thursday, Aug. 10, 10 a.m. until 2 p.m. "Q99" is only one of five radio stations involved in such broadcasts . . .

Todd Collard and Eric Fraser of KISN-FM made an appearance at Washington Bank Thursday in conjunction with a $10,000 prize giveaway. The DJs had "Watermelon Wednesday" this week, with prizes inside the melon for lucky listeners who showed up at the station's parking lot . . . "The Wakeup Club" on KBEE called the Salt Lake Library Information line again Tuesday. They have Leeza Gibbon's "Entertainment Update" each morning. The DJs also had a seven-clue search "Pay Phone Challenge" contest this week worth $200 . . .

"Jon and Dan" on KBUL premiered "Kinko the Rodeo Clown" Tuesday. They also have traffic reports from "Super Dave." The DJs asked listeners this week what they did for fun this summer and gave away T-shirts that proclaim "Jon and Dan" have gone country . . . "Kidd Cassidy" on KKAT had his "Puzzler" feature again this week. He also spoofed the ABC-Disney deal with a phone call from "Goofy" and theorized that ABC might not be running any D-Con commercials in the future. On Wednesday he asked listeners about excuses for speeding tickets . . .

"Kerry and Bill" on KXRK talked with regular guest Louise on Tuesday. Bill said he's considering running for Salt Lake mayor, since Deedee Corradini seems to have no major competition. On Wednesday the DJs aired another episode of "Dingo Boy" . . . KUER's first annual "Voice of the Jazz" was recently presented to Larry Jackstien, a jazz music promoter, performer and educator . . .

Mills Crenshaw on KTKK had a host of special interviews and exclusive discussions about light rail Wednesday. Joe Redburn, another "K-Talk" host, had an interview with Bonnie Haleman, mother of the Branch Davidian leader David Koresh on Wednesday . . . KBZN will send lucky listeners to Hawaii for the Maui Music Festival in the station's latest contest.