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The Hertz Corp. will raise the price on all vehicle rentals by $5 a day in the United States.

The world's largest rental car company said in a release last month that prices have remained essentially flat for the past three years, while vehicle costs have "more than doubled" in the same period.Hertz, a unit of the Ford Motor Co., said the price increases are effective immediately.

Its competitors, including Avis Inc. and Dollar-Rent-A-Car, a unit of the Chrysler Corp., did not immediately say whether they would also raise their rates.