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If you look in TV Guide or the Utah State press release this week you will read that the BYU-USU football game will be broadcast live Friday night from Romney Stadium in Logan by KUTV (Channel 2).

In reality, though, the CBS regularly-scheduled programming may be on Channel 2 during prime time Friday night. The Cougar-Aggie battle may only be broadcast tape-delayed on the tube.The NCAA has a rule that games on Friday night cannot be televised live because of the conflict with high school football games. BYU has played a number of Friday night games over the years on the first weekend of October to avoid conflicting with the General Conference of the LDS Church. None of those Friday night contests have been televised live, however, as the Cougars and their broadcast partner, KSL-TV (Channel 5), haven't gotten the necessary NCAA clearance.

KUTV, as of this morning, didn't have NCAA permission to televise Friday's battle between the Aggies and the Cougs, although they were hoping to get the go-ahead this afternoon or Thursday.

BYU officials said they would love to have the game against the Aggies televised live so that more of their fans could see it. They suspect, however, that the NCAA won't make an exception to their rule and it won't happen.

STOCKS & COUGARS: It's not altogether unusual for the BYU football team to get national attention from ESPN, USA Today or even Sports Illustrated.

But Monday the Cougars got major play in - get this - the Wall Street Journal.

The WSJ, the nation's leading financial daily, is not noted for its coverage of sports, but writer Frederick C. Klein was in Provo last weekend to do a story on the Cougar football program anyway. The article dealt primarily with BYU having 13 scheduled games this season - instead of the usual NCAA maximum of 11 - and the possibility of its playing 15 contests if the Cougars qualified for the WAC Championship and a bowl.

FRIDAY NIGHT FIGHT: Cougar coach LaVell Edwards says playing this week's game a day earlier than usual will make little difference. The players have mixed reactions to the Friday night tilt.

"I like it," said linebacker Shay Muirbrook. "It just means we get alonger weekend."

Receiver K.O. Kealaluhi's not as excited - not because it's on Friday, but because it's at night. "I just don't like playing night games because it's harder to see the ball in the lights than it is during the day," he said.

Linebacker Dennis Simmons says it will seem like old times. "Friday night games remind me of high school (in Memphis)," he said. "It will be fun because Utah State fans get into the game like people do in high school."

ODDS & ENDS: Tight end Chad Lewis and his wife, former BYU all-American volleyball player Michele Fellows Lewis, became first-time parents Monday with the birth of Emily, a 10-pound, 22-inch girl . . . Quarterback Steve Sarkisian, after one week as the No. 2 most effective passer in the nation, is back up to the top spot. His 183.44 efficiency rating edges out San Diego State's Billy Blanton (182.78) for first. Sarkisian is fourth in the nation in total offense (328.8 yards per game) . . . The Cougars continue to have the distinction of being the WAC's most penalized team. BYU averages 74.2 yards per game in penalties.