Salt Lake-based CTW Healthcare Marketing has named Debi Reiner as principal and consultant. She will handle needs assessment and strategic and creative direction for the marketing effort. Eric Smith has joined the Salt Lake office of CB Commercial Real Estate Group as a sales associate in the company's office department. David Ferraro has accepted the position of direct-sales manager with VoiceStream Wireless. Cynthia Bedel has been appointed executive assistant to the CEO of Paradigm Medical Industries. She will help the president/CEO manage all departmental communications, coordinate vendor activity and oversee company production. Tracy Poulsen has joined Berger & Co., a Denver-based information management consulting firm, as a managing consultant. The Salt Lake office of American Express Financial Advisors has appointed Michael Johnson to its advanced-planner group and named him a master adviser.
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