Nu Skin International's 16th foreign market opens Thursday when the Provo-based marketing company opens an office in Korea.
The Seoul office will offer 25 products from the company's personal care division for walk-in customers. Customers can sign up as independent distributors and purchase products formulated specifically for the Asian market. The same products are currently available in Japan, Taiwan and Hong Kong."We are extremely excited and optimistic about the potential of the Korean market," said Renn Patch, Nu Skin's vice president of international. "We have experienced a tremendous response from the Pacific Rim region and are confident that Korea will produce similar results."
Nu Skin was one of the first network marketing companies to allow distributors to create a global sales operation. Under the company's plan, distributors are compensated in the currency of their choice.