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`FM 100' IS NO. 1 AMONG ADULTS - AGAIN

The latest Arbitron ratings are out and KSFI (alias "FM 100") remains the No. 1 station for adults. This is about the third year that the station has been the top choice for adults ages 25-54.

KRSP (FM-103.5) moved from third to second place and KODJ (FM-94.1) jumped from sixth to third. Other improving stations included KSOP (FM-104.3) going from fifth to fourth, KBEE (FM-98.7) leaping from tenth to fifth and KISN-FM (97.1) moving from eighth to seventh.KKAT, KSL, KUBL and KALL are slipped in the ratings.

In a significant battle, a new station KENZ (alias "The End," FM-107.5) beat its mother station - KXRK (alis `X-96.3") in this age group battle.

- Here are the winter book Arbitron rating estimates for ages 25-54, Monday to Sunday, 6 a.m. to midnight listening period:

1. KSFI (10.7); 2. KRSP (8.7); 3. KODJ (7.0); 4. KSOP AM/FM (6.3); 5. KBEE (5.6); 6. (tie) KISN-FM and KKAT (5.5); 8. KUBL (5.4); 9. KSL (4.5); 10. KUMT (3.9).

11. KBZN (3.7); 12. KBER (3.1); 13. KALL (2.9); 14. KISN-AM (2.8); 15. KENZ (2.3); 16. KXRK (1.8); 17. KUTQ (1.4); 18. KLZX (1.3); 19. (tie) KCNR and KZHT (1.2).

21. (tie) KDYL and KBKK (1.1); 23. (tie) KQMB and KRGQ (1.0); 25. KANN (0.8); 26. KFAM (0.5); 27. (tie) KTKK and KAPN (0.2); 29. KLO (0.1).

(Look for more radio ratings in coming weeks.)

- KBER CHANGES - FM-101.1 premiered its new slogan - "The '90s rock revolution" and new DJs Thursday.

The station, now under the management of Citadel Communications and nicknaming itself "101-the Bear," is still owned by Radiowest until the Federal Communications approves a sale of the station to Citadel.

The new morning team is Charlee Simons and Brian Suits, 5:30-10 a.m.

Simons was previously the main morning DJ at KZHT. He and Suits previously worked together in Modesto, Calif.

Program director Randy Rose is the midday personality (10 a.m.-3 p.m.) and Evan Lake is the afternoon DJ. 3-7 p.m.

"Uncle Nasty" is the evening host, 7-11 p.m. He previously worked for radio stations in San Jose and Denver.

A national call-in show, "Love Lines," airs 11 p.m.-1 a.m. and "Red Rocker" Chris Haggin is the 1-5:30 a.m. host.

After firing its morning team ("Mick and Allen") last month, KBER has also dismissed its remaining personalities to make way for the new lineup. This includes veteran station midday personality Alan Bain.

"We all got lied to," Bain said of promises KBER made to him and other personalities about being able to remain at the station under the new management.

"They had their staff already in mind," Bain complained.

Scott Mahalick, general manager for Citadel's Salt Lake stations, said Radiowest is still calling the shots for KBER and he's just executing them. He also said that's why he couldn't be as candid with former KBER employees as he'd like to be.

But no matter who is to blame, almost all the former KBER DJs are out looking for work.

- Simons' departure from KZHT's "Morning Crew" to KBER also means some changes will have to be made at FM-94.9.

- GREAT TV COMMERCIAL - Radio stations rely on TV commercials frequently and last week I saw one of the best-ever such ads.

KENZ (alias "The End," FM-107.5) has a clever 15-second commercial that says something like this: "Once upon a time there was a radio station. The end."

Based on the station's presence at the end of the dial, it definitely has some good marketing handles and is using them well.

- BLUE IN THE FACE - It's hard to change your reputation. First, "Jon and Dan" of KUBL (FM-93.3) made a difficult switch from rock to country music. Today, months later, there are still some who have trouble accepting that these DJs who used to go out of their way to make fun of country music can now be making a living off that format. (Personally, I have no problem accepting their switch to country music.)

Likewise, "Jon and Dan" were some of the state's most outrageous and R-rated DJs around at the old rock station KLZX. That was their reputation.

However, that's not the case now because these personalities are no longer into blue radio humor and I guess I'm embarrassed that I didn't realize that fact until "Jon and Dan" themselves pointed it out to me.

In last week's "Radio Dial," I made reference to "Jon and Dan" being blue, but ever since they have been at KUBL, they said they've made a strong effort to be a lot cleaner. This is no hype either. Thinking back over the last six months, I can't recall any R-rated dialogues the DJs have had.

"Any entertainer plays to his crowd," Jon Carter said, explaining he and Dan are trying to cleanup their show to make it one the entire family can listen to.

Carter also said he believes blue radio humor is on the way out everywhere - it's no longer a popular radio style nationally.

So, I stand corrected and believe "Jon and Dan" rank as perhaps Utah's most versatile DJs for being able to not only successfully master a 180 degree format change, but also a major switch in their style of humor.

The audience for "Jon and Dan" is also higher than it was at KLZX - it's the No. 1 country show in the mornings for ages 18-34 - and so listeners are accepting the new "Jon and Dan" who are cleaner and wearing cowboy hats now too.

- LDS RADIO NETWORK is now available on the new Dish Network, a direct satellite TV-audio system that uses an 18-inch dish. This enhances the Bonneville International LDS Radio Network's reception to many more listeners.

For more information call 888-LDS-LIVE.

- KCPW (FM-88.3) will air "Politics and News," an address by KTVX reporter Rod Decker, Thursday, May 9, 11 a.m.

"The Hinckley Tradition at the University of Utah," a conversation with Robert H. Hinckley Jr., will be broadcast on Tuesday, May 14, 11 a.m.

- 10 YEARS AGO - KCGL sponsors "Toga Night" with Wayne Newton in the Salt Palace. KSL turns 64. KZZI (AM-1510) alters its format, going from general Spanish to Top 40 Spanish music.

- RADIO HAPPENINGS - KSL, Utah's oldest radio station, will turn 74 Monday, May 6 . . . Tom Barberi on KALL talked about the Freeman in Montana and Bo Gritz's visit there Tuesday . . . Todd Herman on KCNR discussed local prostitution Tuesday . . . "Kerry and Bill" on KXRK had Salt Lake County Commissioner Randy Horiuchi as a special guest on their "Spotlight Five" show Tuesday. The DJs also did another "X-Poll" . . .

"The Wakeup Club" on KBEE gave away Disneyland passes and Grizzly tickets this week . . . "Woody and Barberi" on KUTQ had a guess-what-the-2-year-old-was-really-trying-to-say contest Tuesday . . . "Jon and Dan" on KUBL talked about National Honesty Day Tuesday on their show. The numbers "02" were also among the lucky numerals Tuesday in the station's free money telephone contest, worth $100 to $1,000 . . .

"Kidd Cassidy" on KKAT asked listeners about their allowances Tuesday . . . "Country Joe" and KSOP are promoting a big vacation contest to Universal Studios this week . . . Tom Bock on KBZN explained the reservation system for Utah's State Parks to listeners Tuesday . . . "Fisher, Todd and Erin" on KISN-FM listened to more outrageous tales from listeners Tuesday. The day's story winner involved a car crashing into a listener's home. Another tale involved a haunted cabin.