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EXECUTIVE FOCUS: DANIEL MASTERSON JR., SENIOR VICE PRESIDENT OF ERUDITE SOFTWARE & CONSULTING

VITAL STATISTICS

Age: 34.Where born: Provo.

Family: Wife Darla Loveridge and children Chersti, Travis, Westen and Daniel.

Education: Bachelor of arts degree in political science and master's degree in computer science from Brigham Young University.

Primary products: Custom application development and authorized computer training.

Primary markets: Fortune 500 companies.

Number of employees: 130.

Annual sales: $12 million.

PERSONALITY PROFILE

First "real" job: Moving sprinkler pipe.

Management style: Train your people constantly, help them set goals and then get out of their way.

Strategy for success: Remain true to your core principles and values and remain focused.

A memorable failure: Being put on academic probation my first year at BYU.

Heroes: Joseph Smith and U.S. Grant.

Leisure time and hobbies: Reading and studying history, magic and computer wargames.

Favorite book and movie: "Killer Angels" and two movies, "Chariots of Fire" and "Apollo 13."