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EXECUTIVE FOCUS: MARSHA GERONTIS, CORPORATE MARKETING MANAGER FOR TEL AMERICA

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VITAL STATISTICS

AGE: 30.Where born: Salt Lake City.

Family: Husband Kosta and first child on the way.

Education: Scholarship in music to Dixie College.

Primary products: Long-distance telephone service.

Primary markets: Utah, Arizona, Nevada and California.

Number of employees: 212.

PERSONALITY PROFILE

First "real" job: At age 8, I cleaned office buildings. It seemed pretty real for the following nine years.

Management style: Hard work and dedication deserve recognition as well as earning one's freedom.

Strategy for success: Success is never final. Every day brings opportunities to learn and grow.

A memorable failure: Marrying my first husband.

Heroes: I never really had one. I am not much of a follower.

Leisure time and hobbies: Tai Kwon Do, singing, playing the violin.

Favorite book: If it has to do with medicine or health, I like it.

Favorite movie: I've been to five movies in my life. The last one was five years ago, and I don't even remember what it was. I can't sit through them. They drive me crazy.