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EXECUTIVE FOCUS: HOLLY PETERSON, CO-OWNER, WESTERN PLEASURE TOURS, SANTAQUIN

SHARE EXECUTIVE FOCUS: HOLLY PETERSON, CO-OWNER, WESTERN PLEASURE TOURS, SANTAQUIN

VITAL STATISTICS

Age: 61Where born: Heber City

Family: Husband, Kay; eight children; 42 grandchildren

Education: Graduated from Wasatch High School and the school of hard knocks (three times)

Primary products: Senior tours, corporate conventions, other tour-related services

Number of employees: Six

Annual sales volume: $2 million

PERSONALITY PROFILE

First "real" job: At age 5 I helped make cold sandwiches for father's store to sell to soldiers on the military trains (they didn't have diner cars).

Management style: Teamwork; I give final OK but let the help develop ideas and then go with them.

Keys to success: Show friendliness and concern, be professional and go the extra mile.

One lesson I've learned in my work: Be patient; when there's a problem work out amiable solutions.

Heroes: My mother.

Leisure time and hobbies: Golf, family, water skiing, church jobs, race horses.

Favorite book: "The Work and the Glory" series by Gerald Lund.

Favorite movie: The old classics.