Parallel by Katayone Adeli is among the companies riding the wave of trend-sensitive clothes at reasonable prices.
The Los Angeles company plans to open its first store, in SoHo, by next year. It will also introduce a new collection called Parallel Basics, a reprise its best sellers.Adeli designs for a trend-conscious woman. "It's for someone who's working but who doesn't have to wear a suit, in her late 20s or early 30s," she said.
Depite its West Coast roots, the company is eager to open its first store in New York. "It's most important to have it in New York for the fashion, for the stylists," said Sean Barron, the president and a partner in Parallel. "The editors are here. It's a showcase."
Parallel Basics follows a trend among designers like Donna Karan, Ralph Lauren, Andrea Jovine and Tahari, who have similar collections.