KSFI (alias "FM-100") is sponsoring Utah's own version of the "Main Street Electrical Parade" Friday at 9 p.m.
The parade will begin at the corner of South Temple and Main Street, ending at the Gallivan Center on 200 South."When we heard that Disney-land had announced the farewell season to its `Main Street Electrical Parade,' we thought it would be fun to create our Main Street Light Parade, as a tribute," said Ken Bell, KSFI promotions director.
KSFI is hoping to attract cars, trucks, strollers, wagons - anything with lights on them to the parade. Grand marshals will be Mickey and Minnie Mouse. The station has Disneyland's support for the event.
In addition, the station will be giving away a grand prize family vacation package to Disneyland. Dozens of other prizes will also be offered.
Bell has won several awards in recent years for his inventive radio promotions, and this one also ranks highly.
As part of the pre-promotion for the event, KSFI sent its morning team of Dain Craig and Peggy Ijams to Disneyland to see the Electric Light Parade and to do their on-air show live from Anaheim for several days.
The DJs will be returning to Salt Lake with Mickey and Minnie in time for the parade.
- KISN-FM - I was unexpectedly reminded of this Utah station while on a vacation to Bend, Ore., earlier this month. As I drove to the High Desert Museum, 10 miles south of the city, a sign said to tune to FM-97.1 for information on the museum.
Checking radio logs when I returned to Utah, I discovered that Portland has that state's only commercial radio station on FM-97.1 - out of Utah's range in central Oregon.
- RADIO HAPPENINGS - "Kerry, Bill and Gina" on KXRK did an X-Poll among listeners Tuesday on what was the dumbest but scariest childhood thing that had happened to them. Utah Arts Festival tickets were the prizes. On Thursday, the latest adventure of "The Space Elders" had them meeting "Blade Runner" and losing their prospective converts because they were androids . . .
"Dain and Peggy" on KSFI gave listeners a chance to win James Taylor tickets this week. The DJs also talked Tuesday about television's most memorable moments . . .
"Mick and Allen" on KUTQ had another visit from "Chin-Wah" Tuesday. The DJs also worked to find dates for a listener called Stuffee . . . "Kidd Cassidy" on KKAT asked listeners to call in Tuesday if they'd ever spotted a UFO. One listener said he'd watched one east of Hill Air Force Base. The DJs also verified a cookie recipe as an urban legend by tracking down a professor in New York City . . .
Women were the winners on Tuesday's "Battle of the Sexes" on the "Fisher, Todd and Erin" show on KISN-FM. On Thursday, the DJs made fun of Clearfield's Pride Days ordinance on gang-related attire . . . Richard Cano filled-in for "Jon" on the "Jon and Dan" show earlier this week on KUBL. Cano had a top 10 list on why people should vote Tuesday . . . Doug Wright was filling in for the vacationing Bob Lee on KSL this week . . .
KCNR airs a special MTV news show each weekday morning about 6:55. On Thursday's Todd Herman show, he talked about textbooks and courses in school relating to minorities and if there should be such mandatory course requirements . . . Len Allen and Arnie Wheeler on KLO Thursday interviewed Molly Simpson, a massage therapist . . .
Tom Barberi on KALL talked about Clearfield's July Fourth executive order against gangs Thursday. The talk show host is also nearing his 25th anniversary at the station (July 5); he'll stage a special luncheon with listeners on Wednesday at noon at the Cinegrill. Listeners have to contact the station to be on the list for that special event.