Last year, Fleischmann's introduced a fat-free, squeeze-packaged margarine. Now the company has moved on to cheese.

New in the refrigerator case is Fleischmann's Fat Free 10 Calorie Cheddar Spread.There's more logic at work here than would first appear: Fleisch-mann's says that after margarine, cheddar cheese is the most popular topping for hot vegetables.

A 12-ounce container retails for $1.59 to $1.69.

- Beverly Bundy