Mountain Cable Advertising, 1251 Wilmington Ave., has changed its name to TCI Media Services as part of the nationwide restructuring of TCI Communications Inc., an operating unit of Tele-Communications Inc.

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TCI Media Services will continue operating MCA's advertising sales and full-service production from its present location. The offices also will serve as headquarters for TCI Media Services' Rocky Mountain Region, which includes Utah, Colorado, Wyoming, New Mexico, Nebraska and portions of North Dakota and South Dakota.

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