WHERE BORN: PORTLAND, OREGON.
Family: Husband Mike; son Rob, 17; twin daughters Andrea and Brittany, 15; and daughter Amy, 10.
Education: Bachelor of arts degree in interior design from Brigham Young University.
Primary products: Designer paper, stationery, books, scrapbook supplies, calligraphy supplies, stickers, cards and rubber stamps.
Primary markets: Retail store customers.
Number of employees: Four (my three daughters and my childhood friend, Cali Grimshaw).
First "real" job: An interior designer for The Inside Story, then located in the heart of San Francisco.
Management style: Teach by example to work hard and be aware of customers and their needs.
Strategy for success: Give a little extra, work very hard and listen carefully.
A memorable failure: Falling off a horse into a fresh cow pie.
Heroes: My parents and my ancestors who settled Utah and this nation.
Leisure time and hobbies: Genealogical research, snow skiing, swimming and keeping scrapbooks.
Favorite book and movie: Book: "Sign Painters Dream" (it teaches a wonderful moral to today's children that they can be happy by doing for others without being paid). I love children's literature! Movie: "Sound of Music."