A researcher on television violence says commercials should be included in studies tabulating how much murder and mayhem is broad-cast and available to children.
Children who tuned in last year's World Series and the playoffs beforehand got a strong dose of violent content in the TV commercials that accompanied the baseball, according to Charles Anderson of the Hennepin County Medical Center in Minneapolis.During 15 televised games nearly 7 percent of the commercials aired contained overt violent content, with shootings, stabbings, bloody corpses and burning bodies, Anderson wrote in a report published in this week's Journal of the American Medical Association.
"A parent can reasonably predict when violent programs will be aired," he said. But he added, "A parent cannot reasonably predict that violent commercials may occur during a family-oriented program such as a baseball game and does not know when a commercial will air."
Anderson said 67 percent of the violent commercials were promotions for other TV programs.