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Wood philosophical about her fate

Chere Wood, who recently lost her dream job as a morning co-host on KSL Radio when Amanda Dickson returned, is philosophical about it.

"They wanted Amanda back. They apparently liked her better, so they let me go," she says, "which happens a lot in radio. They said ratings were the reason, but our ratings were good."One week she got a bonus because of the ratings, she says, and a week later she received a termination letter. "It was a bolt out of the blue."

(When contacted, Rod Arquette, KSL Radio news director, declined to discuss the station's reasons for Wood's termination: "I've outlined the reasons to Chere, and I think it's better if I don't comment.")

Wood, who had been at KSL close to two years, considers the KSL morning position "absolutely the greatest job in the universe. But nobody retires at KSL.

"Poor Bob Lee - they let him go after 24 years."

Wood says there was no friction between her and Grant Nielson, her co-host, whom she considers "highly intelligent, very quick - a guy with a great sense of humor."

Wood, a Utah native with a University of Utah degree in economics, has a wealth of experience in radio.

She got her start at KEYY-AM in Provo in 1980, "on the job training," and then got additional experience at K-96, KISN-FM, Color 95 FM, KLITE 93 FM and KZAN 98 FM before landing at FM-100.

She worked there for four years, then spent two years at Magic 107.5, jumped to KUED, Channel 7, for a year, then spent two years at the Breeze 97.9.

After two more years at FM-100, she accepted a position at KSL.

Currently, Wood is exploring a number of employment options, including computer graphics.

But she misses radio, which she calls "the marketplace of the '90s."

At the same time, she is disturbed by the dominance of consultants, who dictate the formats of radio stations all over the country.

"I love radio, but you just don't have any control."

With a chuckle, she adds, "Maybe I'll do something else until I make a million dollars so I can buy my own station."