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Nu Skin chief tells students not to wait to help others

Blake Roney, a founder of Nu Skin International and a Brigham Young University alumnus, told students Thursday they shouldn't wait until later in life to help others.

Roney received an Honored Alumni Award from BYU's Marriott School of Management in conjunction with Homecoming activities. In his address, he warned students not to be deceived into thinking they can only contribute to worthy causes once they are established in their careers."There's a trick that happens in this world," Roney said. "We think (helping others) is something we're going to do once we've achieved success, once we've arrived. (But) people who are making a difference in somebody else's life are happy."

Roney said he has watched thousands of Nu Skin distributors become millionaires since the company started nearly 15 years ago. Some of them have used their wealth wisely while others have squandered it and failed to benefit themselves or others.

"It doesn't matter what you have," Roney said. "It matters how you use what you have. Do good, serve and make a difference for others as you go."

Roney was awarded a bachelor's degree in business finance from BYU in 1983, and he planned to start law school six months after graduation. However, his sister, Nedra, proposed starting a skin-care products company, and he went along on a lark. Now, Nu Skin's annual sales top $1 billion and the company has distributors in 23 foreign countries.

Roney advised students to try several jobs before deciding on a career. A student should get a job in sales, for example, for a few months before settling on a career as a salesman.

"Most businesses involve selling something, whether it's a product or yourself," Roney said. "Go try it and see if you hate it."

Also, Roney said, managerial hopefuls should set up a day to tag along with a business manager to watch the details of motivating and working with others.