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L’Oreal picks Li to push its cosmetics in China

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L'Oreal has picked movie star Gong Li to promote its cosmetics in her native China, the French cosmetics company's fastest-growing market.

L'Oreal's president unveiled a 132-by-50-foot billboard of Gong in Shanghai, China's state-run Xinhua News Agency said Friday. She will also ppear in TV commercials.Gong is best known for her roles in movies by Chinese director Zhang Yimou, including "Raise the Red Lantern" and "Judou." Recently, she appeared along with Jeremy Irons in "Chinese Box," directed by Wayne Wang.

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