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Executive focus: Madeleine Franco, President and CEO of Jordan Richard Assoc.

SHARE Executive focus: Madeleine Franco, President and CEO of Jordan Richard Assoc.

VITAL STATISTICS

Where born: Englewood, New Jersey.Family: Sons Richard Bernot, 16, and Jordan Bernot, 15.

Education: Bachelor of science degree in communications from Westminster College.

Primary products: Corporate communications, investor relations, EDGAR filings with the SEC (electronic data gathering and retrieval) and proxy solicitation.

Primary markets: Public companies in North America.

Number of employees: 8.

Annual sales: Approximately $1 million.

PERSONALITY PROFILE

First "real" job: NBC spot sales in New York.

Management style: Encourage people to manage themselves; facilitate achievement of goals.

Strategy for success: Know your customer, anticipate market needs and offer integrated services within a niche.

A memorable failure: There are no failures, only learning experiences.

Leisure time and hobbies: Landscape gardening, photography and catalog browsing.

Favorite book and movie: "To Kill a Mockingbird."