Here's where those big bellies come from: A recent survey found that men consider a typical serving to be four - FOUR - scoops of ice cream. And 40 percent "usually or sometimes" go back for seconds. Further, 13 percent admit that they - ugh - lick the bowl.

Women are different - up to a point. Their typical serving is only two scoops, and hardly any lick the bowl. But a third have seconds.